Kraft Ka Khana is the nexus point for Kraft’s new south-asian marketing drive. Supporting the offline POS, media ads, and marketing initiatives, Kraft Ka Khana provides unique south-asian recipes with a Kraft twist. In association with Monsoon Communications, we architected, designed, and built the microsite, along with supporting ad banners.

Results

Kraft Ka Khana ad banners generated an unprecedented 57% Continued Action Rate, at a cost per conversion that was extremely efficient for such a niche program.